IDEAS BIG ENOUGH TO GROW MARKETS
BRANDS STRONG ENOUGH TO CHANGE BEHAVIOR
Crafting Your
Path to Success
Strategy
Designing and delivering growth programs
Rapidly reassess your strategy and 3-year business plans. New insights and ideas collaboratively explored with your team and converted to new choices and actions.
Addressing turnaround situations or untapped growth opportunity. Rapid diagnostics and construction of a new plan with credible, costed next steps.
Commercial diligence and development of a growth plan with a costed, activity based and validated model. Proprietary process pioneered on the Tropicana deal.
High growth teams are often too busy to have the time to look at their full potential. We assess and plan expansion of untapped categories, countries and channels
Sort through brands and categories to find the best opportunities and what is needed to unlock them. Design growth accelerators, capability and resource shifts.
Innovation
Realizing untapped opportunity
Fill innovation funnels with high potential ideas, through facilitated cross-functional ideation using tailored insights, proven methods, and AI to spark and guide teams.
Fill innovation funnels with high potential ideas, through facilitated cross-functional ideation using tailored insights, proven methods, and AI to spark and guide teams.
Proactively define strategies and action plans to grow and defend share by exploring key change drivers, implications, and plausible future scenarios.
Develop a multi-year innovation strategy to identify and prioritize new product development opportunities and required resources to achieve growth ambitions.
Establish a robust innovation management process with defined metrics and targets, management cadence, and culture to deliver repeatable innovation.
Marketing
Helping brands reach their full potential
Craft aspirational, differentiated brand positions that drive growth, through a consumer-oriented approach that leverages data and insight.
Develop a multi-year strategy that clarifies ambitions, identifies and quantifies growth opportunities, and defines actions, KPIs and resources required.
Optimize brand architecture and positioning to enter new or adjacent categories and reach new audiences, utilizing market and consumer insights.
Explore and develop strategies for expansion into new countries or channels, or grow the existing market through higher levels of consumption.
Optimize global marketing investment and partnerships by auditing brand spend and agency outputs, selecting vendors, and outlining improvements & guidelines.
Insights & Analytics
Breakthrough, data-based insights
Illuminate drivers of share gain or loss, uncover and quantify growth opportunities and risks, and define distribution and assortment tactics, through custom analytics.
Maximize share through pricing and promotional depth and frequency strategies, using data insights to provide tailored recommendations with sized impacts.
Uncover more upside and risk, quantifying growth potential with market data, clear assumptions from innovation and marketing experts, and detailed P&L impacts.
Identify opportunities and tactics to drive penetration and growth, transparently sized and costed based on footprint and performance on DTC & eComm metrics.
Manage consumer insights with third party agencies, plan multi-year research, draft briefs, review proposals, set action standards and optimize study design.
OUR PARTNERS
Partners in Growth
Built from scratch in just 5 years, Alchemy-Rx has become a trusted partner to iconic brands of all sizes.
Some of the brands we have worked on
Our team are all experienced operators, averaging 20 years in consumer products. No juniors and no career consultants. This makes it much easier to understand the issues and connect with management.
All our work comes from referrals and recommendations. We are a boutique firm built around the quality of our people and our product. Results matter and projects are personal to us.
Our breadth of experience helps us contribute quickly whilst ensuring that every assignment is a bespoke situation. Clients get access to our full team and we adapt to your opportunities and challenges.