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Brand Expansion

Accelerate growth through portfolio expansion 

Our proven approach helps brands explore opportunities and build effective strategies to expand into new categories and reach new audiences.

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Protect Master Brand Equity.

Optimize Extensions.

Maximize Revenue.

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  • Expanding into adjacent categories

  • Entering into new categories

  • Aiming to reach new audiences

WHEN TO
REACH OUT

Analyze the market for suitability of entry

Identify points of differentiation and linkage to existing equity

Develop impactful concepts and validate through thirdparty consumer testing

Recommend optimal brand architecture and positioning

WHAT WE DO

Expand Portfolio Reach & Impact

WHY WE'RE DIFFERENT

A PROVEN PLAYBOOK

Clearly articulated strategies, efficiently co-crafted by seasoned marketing professionals using a proven approach

BRAND MARKETING EXPERTISE

Practical recommendations based on deep operational knowledge gained from directly managing brands across diverse regions and sizes

DATA-DRIVEN INSIGHTS 

Robust propositions built using consumer insights, product strengths, business performance, and market opportunities

“Seeing the puzzle pieces fit together is eye opening - it makes it so clear why we are where we are, and where we need to go”

"Alchemy helped us understand where the brand could expand and where it should not. They gave us a clear picture of the financial implications so we could understand the potential."

“Our business is complex, and we had so many choices of where to go next. Alchemy was flexible to jump in and help us work through the best options”

WHAT OUR CLIENTS SAY

We'd love to hear from you and share case studies.

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