

-
Expanding into adjacent categories
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Entering into new categories
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Aiming to reach new audiences
WHEN TO
REACH OUT
Analyze the market for suitability of entry
Identify points of differentiation and linkage to existing equity
Develop impactful concepts and validate through thirdparty consumer testing
Recommend optimal brand architecture and positioning
WHAT WE DO
Expand Portfolio Reach & Impact
WHY WE'RE DIFFERENT
A PROVEN PLAYBOOK
Clearly articulated strategies, efficiently co-crafted by seasoned marketing professionals using a proven approach
BRAND MARKETING EXPERTISE
Practical recommendations based on deep operational knowledge gained from directly managing brands across diverse regions and sizes
DATA-DRIVEN INSIGHTS
Robust propositions built using consumer insights, product strengths, business performance, and market opportunities
“Seeing the puzzle pieces fit together is eye opening - it makes it so clear why we are where we are, and where we need to go”
"Alchemy helped us understand where the brand could expand and where it should not. They gave us a clear picture of the financial implications so we could understand the potential."
“Our business is complex, and we had so many choices of where to go next. Alchemy was flexible to jump in and help us work through the best options”