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Brand Positioning

Drive growth through a clear and compelling brand position 

Our proven playbook uses a consumer-oriented approach that leverages data and insights, respecting the brand heritage and aligning with the business strategy to create aspirational yet practical brand positions.

Higher Relevancy.

Increased Differentiation.

Stronger Propositions.

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  • Expanding into new channels or categories

  • Evolving the brand for digital, DTC, or AI

  • Adjusting to changing consumer or market trends

  • Challenged by new or growing competition

WHEN TO
REACH OUT

Uncover crucial consumer and data insights to guide development

Develop impactful brand concepts and validate through third-party consumer testing

Define compelling master & sub-brand positions that complement and strengthen each other

Maximize coverage and reduce overlap of multi-brand portfolios

WHAT WE DO

Build Strong, Compelling Brand Propositions

WHY WE'RE DIFFERENT

A PROVEN PLAYBOOK

Expertly defined brand positions, efficiently co-crafted by seasoned marketing professionals using a proven approach

DATA-DRIVEN INSIGHTS

Robust brand positioning built on business strengths, consumer preferences, and competitive opportunities

INVESTED IN OUTCOMES 

We care about getting it right. Our brand propositions consistently outperform consumer research benchmarks

"We were worried that consumers viewed our brand differently than we did, so Alchemy helped us get brand perception research to answer our key questions."

"Our brand advertisements were inconsistent across the globe. Alchemy helped us define our brand and launch our new positioning globally, to make our ads more consistent."

"We had been stuck, trying to understand how our brand should shift based on a move to DTC. Alchemy helped our team redefine our brand proposition so it was meaningful to all stakeholders.”

We'd love to hear from you and share case studies.

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