Brand Positioning
Drive growth through a clear and compelling brand position
Our proven playbook uses a consumer-oriented approach that leverages data and insights, respecting the brand heritage and aligning with the business strategy to create aspirational yet practical brand positions.
Higher Relevancy.
Increased Differentiation.
Stronger Propositions.
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Expanding into new channels or categories
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Evolving the brand for digital, DTC, or AI
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Adjusting to changing consumer or market trends
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Challenged by new or growing competition
WHEN TO
REACH OUT
Uncover crucial consumer and data insights to guide development
Develop impactful brand concepts and validate through third-party consumer testing
Define compelling master & sub-brand positions that complement and strengthen each other
Maximize coverage and reduce overlap of multi-brand portfolios
WHAT WE DO
Build Strong, Compelling Brand Propositions
WHY WE'RE DIFFERENT
A PROVEN PLAYBOOK
Expertly defined brand positions, efficiently co-crafted by seasoned marketing professionals using a proven approach
DATA-DRIVEN INSIGHTS
Robust brand positioning built on business strengths, consumer preferences, and competitive opportunities
INVESTED IN OUTCOMES
We care about getting it right. Our brand propositions consistently outperform consumer research benchmarks
"We were worried that consumers viewed our brand differently than we did, so Alchemy helped us get brand perception research to answer our key questions."
"Our brand advertisements were inconsistent across the globe. Alchemy helped us define our brand and launch our new positioning globally, to make our ads more consistent."
"We had been stuck, trying to understand how our brand should shift based on a move to DTC. Alchemy helped our team redefine our brand proposition so it was meaningful to all stakeholders.”