Management of Consumer Research
Optimize consumer insight to inform and validate growth strategies
We develop research plans, draft briefs, assist with agency selection and proposal optimization, set action standards, and oversee stimulus generation.
Actionable Insights.
Reliable, Proven Methodologies.
Optimize Research Spend.
The team at Alchemy was fantastic to work with. The overall flow of the exercises allow you to think more creatively about solutions that could be truly industry changing.
- SBM in Healthcare Products -
Alchemy sets the benchmark. They guide us through ideation, in a way where we have the freedom to explore within practical constraints.
- Director of Product Development in Toys -
“I got 3 weeks of mental work done in 3 days. The guidance and direction helped me map and develop the ideas that have never made it past my imagination.
- VP Marketing, B2B Products -
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Initiating strategic research for the brand
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Identifying how to close knowledge gaps
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Building a muti-year research plan and budget
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Exploring new research to lead into ideation
WHEN TO
REACH OUT
Develop multi-year research plans to maximize business impact within budget
Project manage on behalf of the client, such as briefs, proposals, and action standards
Optimize study design for impactful insights that align with business goals and intent
WHAT WE DO
Effectively Manage Strategic Consumer Research
WHY WE'RE DIFFERENT
EXTENSIVE EXPERTISE
Experience leading and managing best-in-class research across diverse brands and regions
STRATEGIC GUIDANCE
As former business leaders, we align business strategy with the most effective research plans and study designs
TAILORED PLANNING
Avoiding a one-size-fits-all approach, we bridge client needs with third-party research capabilities to find effective solutions
"With Alchemy, we've been able to extract more value out of our [consumer] research."
"With Alchemy's guidance, our brand positioning is firmly based on concrete data."
"Alchemy stepped in when we needed it most, guiding us through crucial research studies while we had open roles."