Price and Promotion
Analytics & Strategy
Maximize velocity through optimized price and promotion
Using our proven approach, we conduct robust category analytics, recommending high-impact price and promotion activities to increase sales velocity and profitability.
Optimize Price & Promotion.
Increase Velocity.
Improve Profitability.
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Preparing for line reviews
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Ahead of annual planning & budgeting
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Assessing tactics to grow share
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Prior to taking price action
WHEN TO
REACH OUT
Deliver deep insights from comprehensive analysis of base price, promo depth, and frequency
Uncover share loss and gain vs competition based on brand’s existing price and promotional strategy
Determine the impact of pricing shifts on user acquisition, pantry loading, and substitution
WHAT WE DO
Maximize Price and Promotion Strategies
WHY WE'RE DIFFERENT
DATA-DRIVEN INSIGHTS
Robust analysis using consumer insights, business performance, and market opportunities
A PROVEN PLAYBOOK
Expertly tailored price strategies that reflect the brand’s position, architecture, and value proposition
ACTIONABLE OUTPUTS
Clear pricing and promotion activities and their impact on future growth
The team at Alchemy was fantastic to work with. The overall flow of the exercises allow you to think more creatively about solutions that could be truly industry changing.
- SBM in Healthcare Products -
Alchemy sets the benchmark. They guide us through ideation, in a way where we have the freedom to explore within practical constraints.
- Director of Product Development in Toys -
“I got 3 weeks of mental work done in 3 days. The guidance and direction helped me map and develop the ideas that have never made it past my imagination.
- VP Marketing, B2B Products -
"Setting a price for our new product was complex and controversial. But Alchemy broke down our options, so we could make a decision based on data."
"Pricing expertise is a capability that we just don't have in our organization. Alchemy's analysis and market-based pricing recommendations helped us justify a premium price to our buyer"
“What we thought was driving our poor performance (cuts in promotional spend) proved to be incorrect, and Alchemy helped us uncover that actually it was a loss of distribution in a key customer that was the key driver”