Real growth remains the primary driver of value creation in Consumer Products.

It should be the primary focus in your strategy.

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Yet, many brands have recently relied too much on inflationary pricing and are facing pushback as cost-of-living pressures continue. The winners will develop brand plans that grow volume shares. Success lies in the strength of your innovation and core brand ideas. You win with well prioritized, impactful activities.

We always say the most powerful skill in developing strategy is editing! Focus powers results. Give winning ideas all the resources they need. Build plans around "needle movers".

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To help people break out of the pricing loop and share some practical expertise we put a big focus on innovation in 2025. We tried something new and invested in a content series. Partnering Market Logic and Ipsos we held webinars with C-Suite innovators. We undertook new research across the industry to help diagnose what was holding companies back from innovating more effectively. The content series continues and is free to subscribe to here.

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We hope it helps you look afresh at your business and the opportunities ahead. As ever, please stay in touch and we hope you enjoy a successful 2026!