RECENT ARTICLES
Innovation Reignited: Why the C-Suite Must Lead the Return to Innovation-Led Growth
It’s a hard truth: innovation, the engine of growth for decades, is stalling. Across industries, and particularly in Consumer Packaged Goods (CPG), the pace, ambition, and success of innovation have slowed significantly.
Innovation Reignited: Becoming First to Insight, Not Just First to Market
There's more consumer data available than ever before, but brands must transform data into insight and turn insight into innovation that drives growth.
Innovation Reignited: Building a Funnel that Leads to Growth
Many companies mistake a “full” funnel for a strong one and instead need one filled with better ideas, sharper priorities and bolder bets.
Innovation Reignited: When Innovation (and Brands) Stop Standing Out
Innovation is one of the most powerful ways to build a brand, and those that win create innovation that’s truly differentiated, ownable, and reinforces their positioning.
Videos
Brand Authenticity, with Chris Down, EVP and Chief Design Officer at Mattel
Discover how Mattel uses brand purpose and proposition as anchors for enduring innovation
Consumer Centricity, with Chris Down, EVP and Chief Design Officer at Mattel
Hear powerful insights on why the strongest innovation is always consumer-driven
Cultural Relevance, with Chris Down, EVP and Chief Design Officer at Mattel
Learn how Mattel taps into cultural trends and pop-culture fandom to shape authentic, innovative brand experiences
