Innovation Reignited

It’s a hard truth: innovation, the engine of growth for decades, is stalling. Across industries, and particularly in Consumer Packaged Goods (CPG), the pace, ambition, and success of innovation have slowed significantly.

There's more consumer data available than ever before, but brands must transform data into insight and turn insight into innovation that drives growth.

Many companies mistake a “full” funnel for a strong one and instead need one filled with better ideas, sharper priorities and bolder bets.

Innovation is one of the most powerful ways to build a brand, and those that win create innovation that’s truly differentiated, ownable, and reinforces their positioning.