It’s a hard truth: innovation, the engine of growth for decades, is stalling. Across industries, and particularly in Consumer Packaged Goods (CPG), the pace, ambition, and success of innovation have slowed significantly.
In this webinar, we have a discussion with Gonzalve Bich, CEO of BIC, where we highlight the shortage of innovation in CPG and inspire leaders to bring innovation back as a key growth driver.
Growth plans must deliver in an environment with more consumer choice, channel rotation and lower barriers to entry. A new playbook is needed. This book is our essential guide to growth strategy.
