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Decision Velocity: The New Competitive Advantage in an AI-Powered Market
In an operating reality punctuated by supply chain disruptions, rapid shifts in consumer behavior, and unpredictable competitor moves,...

Bo Roe
4 min read


The AI Capability Gap: Why Most Consumer Brands Are Building the Wrong Skills
When consumer brand leaders talk about their AI investment priorities, the conversation almost inevitably turns to talent. There’s a...

Bo Roe
5 min read


Putting AI In The Driver's Seat
If there's one area where AI adoption creates genuine anxiety for brand leaders (and even more so for designers), it's creative...

Bo Roe
4 min read


Beyond The Hype: Where AI Actually Delivers Brand Value
It’s been two years since ChatGPT burst into the public consciousness and sparked huge investments across a sea of technology providers....

Bo Roe
4 min read


When A Plan Comes Together
Over recent weeks I have shared various perspectives on forming a new growth plan. In this final blog on this topic, I want to share...

Mark Tarchetti
3 min read


Strangthen & Scale
Last week I looked at reimagining growth for a mature portfolio. Today, I am focused on the insurgent brands. I have learned more from...

Mark Tarchetti
3 min read
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