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Read our

Latest
news

We're hiring

Join
the team

Who we are

Meet 
our team

What people say

I’ve never seen a meeting with this level of constructive conversations about the future in my 20-years in the board room.

CEO of a Consumer Services Company

We had been stuck making moves that just got us to parity. Alchemy helped our team lay out an impactful path forward.

Sr. Executive of a Household Consumer Goods brand

I got three weeks of mental work done in three days. The flow of the exercises allow you to think more creatively about solutions that could be truly industry changing.

Sr. Leader for Commercial Product Company

Accelerating
Progress

MARK TARCHETTI

Founder

WELCOME TO OUR

Mid-Year Update 

It has been a very dynamic twelve months for all of us and I've been reflecting on how we have adapted. When we started the agency over three years ago, growth was at a 20-year low. Clients needed help reimagining growth and taking action. Since then, we have experienced probably three of the most challenging years in recent history, with prolonged disruption creating both risk and opportunity for businesses. Agility and pace of change have been reset.

 

My old boss at Unilever, Paul Polman, used to paraphrase Mario Andretti “when things around me are moving faster than I am, I know I’m in trouble.” It seems to capture the spirit of the times. Faced with uncertainty, the priority is to keep moving forward – both deliberately and opportunistically.

 

This has created a noticeable shift in the work we do for our clients. The challenges of the environment create permission for bold actions, leading some clients to revisit foundational “rules of the game.” To think about what was previously unthinkable. Portfolio change, rejuvenation of brands or ideas big enough to prosper, no matter the macros.

 

Many more of our clients are embracing activity-based management.  It’s an evident shift from “thematic” management that drowns in context, towards an action-oriented approach that drives urgency. Our highly productive, "bite sized" projects are growing quickly, unlocking rapid progress for teams seeking impactful growth moves.

 

We are loving adapting to today’s challenges. As experienced business leaders, we bring simpler, faster solutions with both urgency and deep practicality.

 

Our job as partners in growth is to help teams get further, faster.

-Mark

MARK TARCHETTI

Founder

What We've Been
Up To in 2022

We offer a variety of services from strategy, innovation, and marketing for private equity owned, public and founder-led businesses. Here’s an abbreviated summary of our recent projects, all tailored to fit each business and situation.

Digital
Innovation

Co-created and validated Digital Service Concepts for a Fortune 100 traditional product-oriented company to digital services

Portfolio
Optimization

Built a strategy using analytics to gain insight into current performance and Portfolio Potential for a Fortune 200 company

Brand
Positioning

Workshopped a New Brand Direction for a fast growing global CPG business to overtake an incumbent category leader

Growth
Strategy

Co-developed a Category Strategy for an eComm business to expand into adjacencies with a tangible three year roadmap

Ideation
Facilitation

Led a Breakthrough Ideation to help a private equity owned business generate practical, game-changing ideas

Change
Management

Facilitated a series of Custom Workshops with executive leaders to transform a key function in a global pharmaceutical company

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