Management of Consumer Research
Optimize consumer insight to inform and validate growth strategies
We develop research plans, draft briefs, assist with agency selection and proposal optimization, set action standards, and oversee stimulus generation.
Actionable Insights.
Reliable, Proven Methodologies.
Optimize Research Spend.
Develop multi-year research plans to maximize business impact within budget
Project manage on behalf of the client, such as briefs, proposals, and action standards
Optimize study design for impactful insights that align with business goals and intent
Effectively Manage Strategic Consumer
Experience leading and
managing best-in-class
research across diverse
brands and regions
Extensive Expertise
As former business leaders,
we align business strategy with
the most effective research
plans and study designs
Strategic Guidance
Avoiding a one-size-fits-all
approach, we bridge client
needs with third-party
research capabilities to find
effective solutions
Tailored
Planning
The team at Alchemy was fantastic to work with. The overall flow of the exercises allow you to think more creatively about solutions that could be truly industry changing.
- SBM in Healthcare Products -
Alchemy sets the benchmark. They guide us through ideation, in a way where we have the freedom to explore within practical constraints.
- Director of Product Development in Toys -
“I got 3 weeks of mental work done in 3 days. The guidance and direction helped me map and develop the ideas that have never made it past my imagination.
- VP Marketing, B2B Products -
"With Alchemy, we've been able to extract more value out of our [consumer] research."
"With Alchemy's guidance, our brand positioning is firmly based on concrete data."
"Alchemy stepped in when we needed it most, guiding us through crucial research studies while we had open roles."