Very often our work is project-based. Our clients often know the area of focus and are looking for external support to help their team uncover a bigger solution to a known opportunity. We have a partnership mindset, bringing tools, techniques, and fresh perspective to collaborate with teams that know their business and want to define the big ideas that can move the needle.
We have undertaken several projects in digital transformations. With deep experience in digital marketing and eCommerce, we found that many brands have only begun to explore the real potential of digital products and services. Many teams lack the experience or time to fully explore digital dynamics in their markets and activity is often reduced to small brand engagement tactics. We believe the potential of these ideas will grow over time but that digital must justify its focus, approaching every activity as a P&L, not a special project. This matters when many core activities may be under-resourced and a rational approach to what is right for the brand as a whole is important. We have a proprietary digital innovation product that begins with an external perspective from within and outside your markets that stimulates ideation. We then apply commercial model filters to the ideas and put the refined list into consumer testing so that you can have as much confidence in a digital idea as any other piece of NPD. We then size and cost the validated opportunities to create an initial business case and a summary of the next steps for action.
Ideation and innovation are at the core of our team. Brands make a difference and prosper by finding new and better ways to delight the consumer. We believe a brand should have a balance of innovation from simple, derivative ideas to widen appeal and distribution through to bigger ideas that step-change the consumer experience on the attributes that matter in the category. We have undertaken innovation strategy and ideation assignments. Whether the funnel needs filling broadly to meet your business objectives or you have a particular innovation field to advance, we have proven, validated techniques to help. Alongside processes to generate ideas, we have expertise in concept writing and validation and an analytics team with much experience in quantifying and documenting innovation funnels to answer factually, whether you have enough innovation to meet your ambitions.