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Growing brands quickly is what we do. There has never been a more exciting time for emerging brands in consumer products. The consumer is embracing innovation and choice. eCommerce and digital marketing have opened up markets and lowered the cost of building brands. The pace of change has increased and markets are more competitive. 

 

Alchemy-Rx Capital looks to invest $50-$150m of equity into established brands with untapped potential. We want to partner with founders and their teams in a hands-on, collaborative partnership to help you get more done, more quickly. We have deep brand-building experience and have partnered with several founders in developing their businesses. 

 

We add much more value than investment alone. We bring a team of leaders from a broad set of growth disciplines with the chemistry of working together over many years. We believe success lies in an idea the consumer loves, powered by a consistent and high ambition, with a clear roadmap and practical actions.

The time to act on your potential is now

Hands-on investors with skin in the game and a seat at the table

We are looking to partner with founders and their teams in developing their brands to their full potential. We believe the continued commitment of the team is essential while providing additional hands-on experience and resources to unlock additional potential.

We focus on categories where we have the greatest operating experience

  • Personal Care and Health & Wellness

  • Innovation in Food & Beverage

  • Housewares and Home Solutions

  • Outdoor and Recreation 

We are looking for majority investment in brands with $50-150m of revenue in brands that have established a clear hero product and traction with the consumer. These brands will have untapped potential to develop the business into additional channels, categories, and geographies. 

Building a brand more broadly while strengthening the core equity, P&L and customers is a big challenge. We bring a breadth of practical experience and a team of growth experts ready to help think through and act on the biggest opportunities. We will introduce you to our network of founders we have worked with. We are straight-talking, decisive, action-oriented partners. 

Go further and make faster progress to your potential by partnering around a shared vision and a full commitment. Building your brand and your team, because success in the past is the basis of your future opportunity. 

Investment Thesis

Founder-Led Growth Brands

The path to

full potential

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