Building a differentiated set of products started with assembling a team with a holistic set of growth disciplines. In the three years since we launched, working with large, steady brands and high-growth emerging brands we have learned how to apply our skills to make a difference.
We have helped several fast-growing brands develop a better understanding of recent success and clarify their future potential. We typically begin with using research and analytics to understand the current reality objectively and contrast this with an external perspective on competitors and trends. We then work with the teams to refine the strengths and differentiators that underpin their proposition and develop them into a proposition and purpose. Unlike many agencies that treat this as a creative and visualization exercise, we use our operating expertise and techniques to ground the work methodically in the practicalities of a P&L and competitive reality. This allows rapid development into brand tactics and operating plans with much greater confidence in actionability and impact.
Many established brands have been run for steady and sustainable profitability. They now face increasing competition from innovative brands, especially online. Our operating experience reinvigorating brands and our success supporting private equity on acquisitions makes us a proven partner on growth strategy. We have now used our six-step strategy process in both FMCG and Household Durables on brands with several billion dollars of revenue. Our practical experience has created a method that is very rigorous but also very efficient. We partner teams through phases of exploring the untapped potential and generating ideas, into prioritization and choices to select the most important initiatives, and a final phase to develop specific, detailed, costed plans to implement new growth programs and build growth capabilities.