Brand Positioning
Drive growth through a clear and compelling brand position
Our proven, consumer-oriented approach leverages data and insights, aligning closely with business heritage and strategy to create aspirational yet grounded brand positions.
Higher Relevancy.
Increased Differentiation.
Stronger Propositions.
Uncover crucial consumer and data insights to guide development
Develop impactful brand concepts and validate through third-party consumer testing
Define compelling master & sub-brand positions that complement and strengthen each other
Maximize coverage and reduce overlap of multi-brand portfolios
Build Strong, Compelling Brand Propositions
Expertly defined brand positions, efficiently co-crafted by seasoned marketing professionals
Brand Marketing Rigor
Robust brand positioning built on business strengths, consumer preferences, and competitive opportunities
Data-Driven Insights
Ambitious yet practical brand aspirations, aligning current business status with future growth potential
Strategic
Vision
"We were worried that consumers viewed our brand differently than we did, so Alchemy helped us get brand perception research to answer our key questions."
"Our brand advertisements were inconsistent across the globe. Alchemy helped us define our brand and launch our new positioning globally, to make our ads more consistent."
"We had been stuck, trying to understand how our brand should shift based on a move to DTC. Alchemy helped our team redefine our brand proposition so it was meaningful to all stakeholders.”