Analyze the market for suitability of entry
Identify points of differentiation and linkage to existing equity
Develop impactful concepts and validate through third-party consumer testing
Recommend optimal brand architecture and positioning
Expand Portfolio Reach & Impact
Our team has directly managed brands all sizes across diverse regions, providing practical recommendations based on deep operational knowledge
Extensive Brand Management Expertise
Expertly defined propositions, efficiently co-crafted by seasoned marketing professionals
Brand Marketing Rigor
Robust propositions built using consumer insights, product strengths, business performance, and market opportunities
Data-Driven Insights
The team at Alchemy was fantastic to work with. The overall flow of the exercises allow you to think more creatively about solutions that could be truly industry changing.
- SBM in Healthcare Products -
Alchemy sets the benchmark. They guide us through ideation, in a way where we have the freedom to explore within practical constraints.
- Director of Product Development in Toys -
“I got 3 weeks of mental work done in 3 days. The guidance and direction helped me map and develop the ideas that have never made it past my imagination.
- VP Marketing, B2B Products -
“Seeing the puzzle pieces fit together is eye opening - it makes it so clear why we are where we are, and where we need to go”
"Alchemy helped us understand where the brand could expand and where it should not. They gave us a clear picture of the financial implications so we could understand the potential."
“Our business is complex, and we had so many choices of where to go next. Alchemy was flexible to jump in and help us work through the best options”